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Is your brand language a momentum builder — or blocker? When the ideas and words you're putting out there are clear and compelling, growth is inevitable. Teams align, marketing resonates, and sales convert.
Most brands never get there.
The ones that do don't look back.
My job is to turn your brand language into a growth asset — whether you need a complete brand language foundation, a targeted fix, or a senior partner to keep it sharp as you scale.
FLAGSHIP ENGAGEMENT
A holistic brand language architecture that gives your organization the foundation it can rally behind and grow with, now and into the future.
For brands that have neglected their language or need to overhaul it to unlock the next level of growth.
This is a complete brand language build — from strategic development through narrative, messaging, voice, and public-facing copy. Even naming if you need it.
Includes a live implementation session and a 30-day check-in after delivery, to ensure the language system lands — and actually gets used.
Built on a methodology developed across 20 years and 100+ brands.
TARGETED INSTALLS
Focused, high-impact engagements that solve one specific brand language problem, fast.
For brands that have a verbal foundation in place, but need to strengthen a specific dimension of it.
POSITIONING RESET When your market has shifted and your story strategy hasn't caught up.
BRAND NARRATIVE When you have the strategy locked down, but struggle to articulate it in a compelling way.
LAUNCH LANGUAGE When you're going to market and need communication that sells.
VOICE SYSTEM When your brand is growing and sounds different every time someone writes for it.
EMBEDDED LEADERSHIP
The in-house language leader you want, at the investment level you want. Use me as an overseer, an executor, or both.
For brands that want senior brand language leadership without a full-time hire.
My role is to champion the brand DNA through language, which can include:
- Leading company's strategic narrative
- Defining voice & implementing guidelines
- Developing & executing creative campaigns
- Managing the in-house writing team
- Overseeing/editing all brand copy output
- Guiding agency partners
- Writing all the things, if you'd like
I brought Jenn in for our biggest client's biggest project. I needed a whole campaign in a week. She blew it out of the water. Just do your company a favor and hire her.
"Having worked in marketing for nearly 20 years, I've worked with a number of brand copy strategists. Jenn Aspinwall is one of the best! She's thoughtful, punctual and super creative - and I wouldn't hesitate to recommend her."
"In a few short weeks, Jenn shaped my story and showed me the best way to express my brand. She's a pro and I loved working with her."
I brought Jenn in for our biggest client's biggest project. I needed a whole campaign in a week. She blew it out of the water. Just do your company a favor and hire her.
Book a call and we’ll plot the path to your unmistakable verbal strategy and identity.
