A newsletter for brand leaders who understand that words make money — and want to sharpen theirs.
FEATURED ISSUE
Why is it important for your brand to take a stand? I’ll give you 3 rock-solid reasons.
Peep this brand that nails the art of standing for something bigger than a product.
Theme parks. You either love ‘em or hate ‘em. I'm not a huge fan (it’s the lines, the families wearing tacky matching t-shirts, and the lack of salad, honestly) but as a brand lover, I can really geek out over them. If you’ve got a business, I suggest you do the same. Why?
Choosing something to fight against will make people pull for your brand, the way they pull for the scrawny nerd in every ‘80s movie.
Have you ever gone all Marie Kondo on your closet? I have, and it was liberating.
I have to say, in an aisle with about 4,000 other products vying for my attention, this one made me stop in my tracks. Then I couldn’t stop thinking about it. A flippin’ llama breakfast cereal.
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